Sunrise Technologies Announces Sponsorship & Partnership with Jessica Fitch-Hall

We’re proud to announce our sponsorship and partnership with Jessica Fitch-Hall, a racing driver from Colchester who is quickly making her mark in the UK motorsport scene.

At Sunrise Technologies, we’re passionate about backing people and industries that value precision, performance, and resilience. Partnering with Jessica felt like a natural fit, not just because of her talent and determination on track, but because her journey reflects many of the same principles we stand for as a business.

Supporting the Automotive industry with IT and at Grassroots Racing.

Jessica Fitch-Hall at Snetterton Race Track in the Fiesta ST for her test day in the Sunrise Technologies car.

Supporting Automotive Excellence, On and Off the Track

As a managed IT partner to automotive manufacturers, we work every day with organisations where reliability, preparation, and performance matter. Motorsport embodies those same values, and Jessica’s progression through grassroots racing into competitive championships mirrors the discipline and focus we see across the automotive sector.

By supporting Jessica, we’re proud to reinforce our commitment to the wider automotive industry, from manufacturing floors to motorsport paddocks, where technology, teamwork, and trust are critical to success.

Championing Women in Motorsport and Grassroots Racing

This partnership is also about representation and opportunity. Motorsport thrives when it’s accessible, inclusive, and supported at the grassroots level. We’re proud to stand behind women in motorsport and to help play a small part in supporting emerging talent in a highly competitive environment.

Jessica’s presence on the grid is an important reminder that motorsport is evolving, and that talent, commitment, and hard work are what truly matter.

First Test Day of the 2026 Season

On Saturday, Jessica took to the track at Snetterton Circuit for her first test day ahead of the 2026 season, competing in the Fiesta ST Championship.

It marked an exciting milestone as preparations begin for the year ahead, and we’re delighted to be supporting her as that journey unfolds.

 
 

Looking Ahead

We’re excited about what the 2026 season will bring and proud to be part of Jessica Fitch-Hall’s story as it continues to develop. This partnership represents more than a logo on a car, it reflects our belief in performance, progress, and backing people who are building something meaningful.

We’ll be following Jessica’s journey closely and look forward to sharing updates throughout the season.

Here’s to an exciting year ahead, on the track and beyond.


Callie Poston

I am the founder of Forever Callie Media, A Content Creation Agency in Essex England. My main focus is to make sure small independent businesses get professional marketing that makes them stand out from the crowd.

https://forevercallie.com
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